tag:blogger.com,1999:blog-22105538.post3457522076950401436..comments2023-05-31T04:06:41.760-04:00Comments on Daddy D's Story Time: Shiver Me Timbers!Darrellhttp://www.blogger.com/profile/16371650199312363087noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-22105538.post-9093155627042824282009-01-09T11:09:00.000-05:002009-01-09T11:09:00.000-05:00Well you know what they say...stick around long en...Well you know what they say...stick around long enough and the past will repeat itself. Funny thing tho... when Mandalay Entertainment bought the "Captains" and did the "Swampdragon" namechange.... locals didn't embrace the change..however the team's licensing logos shot up to among the top 10 in franchise merhandise logo / souvenir sales because of the uniqueness.... so the "brand-namechange" did succeed. Alas, the game attendance dropped to among the last in the league. Could be cyclical...could be that this area's middle-class disposable income being weaker than average had something to do with that. <BR/><BR/>So after the "Dragons" left town... the return to the original "Sports" was a stab at nostalgia as that was what the Captains were before they were Captains. But as usual... game attendance was about as consistent as a politician's platform during re-election season. I think the problem with the attempt at nostalgia wasn't fully executed on a consistent basis. You know how it goes...the marketing committee comes up with a kernel of an idea but doesn't fully develop nor implement it...hoping it will take on a life of it's own without much nurturing and effort. It spikes for a bit and then fizzles as branding needs nourishment and constant attention. <BR/><BR/>Oh well.... hopefully the return to the "Captains" will encourage some of the Boomer generation who long for the simple pleasures of a bygone era to bring the family for simple, clean family-fun. As for the pirate-looking mascot.... my gut tells me this has as much local appeal as a "dragon" image, but hopefully the "brand" will be nurtured and developed instead of being a half-baked idea to simply serve as a logo identity.<BR/><BR/>Personally... I think the team logo / mascot could be an adaptation of a "Popeye" type character with his Captain's hat and sporting a bat with muscled arms... but a Pirate with a cutlass? Just doesn't grab me by the gut at first glance...and that's what a logo should do.Anonymousnoreply@blogger.com